To profit or not to profit

 

Image by Rudy and Peter Skitterians from Pixabay

I was having dinner with a friend the other day. We were talking about his business and how he runs it. He said there are two ways, broadly speaking, that you can run a business. You can maximize profit by paying your employees the minimum amount necessary to keep them from quitting and by charging your customers the maximum amount you think they’ll pay. And that works. You’ll make money. But you’ll have a high employee turnover. And if you charge your customers too much, you’ll lose them.

Alternately, you can pay your employees based on the value they bring the company and the customers, and you can charge your customers a fair price for the work you’re doing. You’ll probably make less money, but you’ll have a lower employee turnover and your word of mouth from your customers will be good because everyone likes to feel like they’re valued.

The conversation moved on, but I was struck by why different people make different decisions on how to run their businesses. I have, in the time between then and now, decided that a lot of it hinges on value. More precisely, the question hinges on who we value.

The first method, the method that maximizes profit, is the natural choice you would make if you’re the most important person in your world. It doesn’t matter if customers or employees feel like they’re being taken advantage of provided you take care of yourself. Put that way, it makes the person running the business sound selfish. Which is accurate, but we try to hide the selfishness by calling it business.

The second method doesn’t minimize profits, perse. What it does is maximize value. It’s the natural choice if you feel like people are more important than money. That’s not to say money isn’t important. It’s how the employees and the boss get paid and buy food and clothes and pay for internet service to read blog posts. It means that making money is less important than people.

The first method is not compatible with a Christian worldview. It does not allow you to love others as you love yourself.  It does not allow you to see others as eternal creations loved by God. It turns other people into things, ways to make money, instead of people to love. It imbalances the order of creation by putting you above your fellow humans. And it’s the kind of worldview that leads to people fighting each other to get on top rather than working together to make something of value.

The danger of the first worldview is not just that it dehumanizes humans, but that it’s so very easy to fall into. There’s nothing wrong with profit. And how do you draw the line? How do you know what is fair and just and shows value for everyone involved? How do you know when you’ve gone from loving your neighbor to using your neighbor for your own ends?

I don’t think there’s an easy answer to that. Business is hard. People are hard. Sin is easy to slip into. And the currents of this world draw us into a life that is not the life we were made by God to live. In fact, I think that running a godly business requires a life of constant reflection and evaluation. Which sounds hard. But it is definitely worthwhile.

I’m proud of my friend for running his business in a way that honors God and respects people. He’s not perfect, but his heart is in the right place. I don’t own a business, but I hope that the way I live my life also reflects a love and respect for God and for the people around me.

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